“I kept going to bed every night saying somebody’s got to do something about this… and then one day I changed that statement and said, I guess it’s going to be me.”
In this conversation, Craig Applegath speaks with Lynda Ulrich, founder of The Goodness Exchange and host of the Conspiracy of Goodness podcast, about why stories of progress matter and how real change actually happens. Lynda traces the origins of her work back to a moment when she noticed something unsettling: people who had once been optimistic were suddenly afraid of the future.
“Find what you are uniquely built to contribute. There’s something every person is uniquely built to do.”
Drawing on years of conversations with innovators, conservationists, and change-makers, Lynda shares a powerful insight- meaningful progress almost never comes from grand ideas imposed from the outside. It comes from people with lived experience, emotional stakes, and the patience to stay with hard problems long enough to understand them.
Along the way, she offers vivid stories of ingenuity, from unexpected uses of technology to local, grassroots efforts that quietly reshape ecosystems and communities. A recurring theme is the importance of attention: who we listen to, what we amplify, and why “chaos builders” thrive in a media landscape driven by clicks.\
“I think people are hungry for social proof that the universe is still friendly.”
The episode closes with a simple but challenging idea: our attention is power. Every click is a vote, small actions add up, and each of us has something unique to contribute. The future may be uncertain, but it’s still worth showing up for.
“If you want a better world, don’t click on eighty percent of what you used to click on.”
Bio
Lynda Ulrich is the founder of a global website at the Goodness Exchange and its Conspiracy of Goodness Podcast.
Out of our chaotic, seemingly doomed world, Dr. Lynda’s voice arises with connections to what’s RIGHT with the world… and a strategy for action available to each of us, bar none. She excludes no one and casts no stones and her work is helping us all live with less fear and far more joy!
Most importantly, Dr. Lynda’s insights have the power to make us all instantly more savvy about what we give our attention to. You can’t “unsee” much of what Dr. Lynda is pointing to and the concepts she shares with audiences can be like a superpower for many who want a life that feels well-lived, radiant and purposeful.
Since 2014, the Goodness Exchange has been giving people instant access to positive news: shining a light on an enormous wave of goodness and progress, well underway in the world, that almost no one knows enough about… yet. It is now so well hidden by the negative noise in the news and social media, that Dr. Lynda is calling this wave a “Conspiracy of Goodness.”
She gives us a plan (4 Simple Shifts) to live more positive digital lives and is the author of the book Happiness IS an Option: Thriving (instead of surviving) the era of the internet.
She is also a 3-time TEDx speaker, a media contributor, a regular podcast guest, and a gifted public speaker, who makes most people feel like anything is possible.
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